All about 'The Penny Pal'
The Penny Pal helps millennials level up their finances. Through the social platforms, I aim to make personal finance education and self development accessible; quite often, financial data or messaging can sometimes be mind-meltingly complex, I simplifying this with infographics and bite size posts.
In our first year The Penny Pal grew to a community of 14,000 on Instagram and over 1,000 across Facebook and Twitter.
The USP with The Penny Pal is that the education is designed to be as digestible and interesting as possible. The instagram page (@thepennypal) has been created to be engaging as the market is full of financial advice and content that is (for lack of a better word) boring!
I am the creator and community manager of the Penny Pal. After I finished my first year of university I realised that I knew nothing about managing money and neither did my peers.
My interest in personal finance grew from there and I was determined to share the knowledge I had learnt to ensure others didn’t find themselves in the same position that I did.
In Nov 2018, I created ‘The Penny Pal’ instagram page. Using my self-taught graphic design skills I created a platform that made learning about personal finance fun.